After serving time for fraud Jordan Belfort became a motivational speaker and sales trainer. He teaches his Straight Line Persuasion Review that helped him and his brokerage firm make millions.
These techniques can be used ethically or unethically. They can be used to convince people to buy a product, hire you, or even to date you.
The Straight Line Persuasion System is a series of sales techniques taught by Jordan Belfort. It is a set of tactics that are used in the sales industry to move a prospect from doubt to certainty about buying something. Belfort has a long history as an entrepreneur and a successful stockbroker, and he draws on his experiences to develop a set of methods that are effective in sales.
The first step in the process is building a quick rapport with the prospect. This is done by using a positive tone of voice and showing an interest in the prospect. It is also important to be able to answer any questions that the prospect may have. This will help to build trust and confidence. The second step is presenting your product or service. This is accomplished by highlighting the key features and benefits of your product. This is followed by a close that emphasizes the value of your product to the prospect.
Objections are a normal part of any sales process. It is important to be able to deal with these objections effectively in order to close the sale. In the Straight Line Persuasion System, this is done through a method called looping. This involves asking the prospect questions about their beliefs, determining what they are uncertain about and then re-presenting your product’s benefits.
Once the prospect has been convinced that your product is worth buying, it is time to close the sale. This is accomplished by reiterating the benefits of the product, asking for the sale and then addressing any final concerns that the prospect may have.
It is important to remember that people buy based on emotion and then justify their decision with logic. As a result, it is vital to be able to create an emotional connection with the prospect in order to close the sale. This can be done through a number of tactics, including the use of tonality and the use of the swoop technique. It is also important to be able take the prospect from point A to point B as quickly as possible.
Module 1: Beliefs
A fundamental part of Jordan Belfort’s Straight Line Persuasion training is understanding how our beliefs impact our decision-making – both good and bad. He teaches how to root out disempowering beliefs that stifle success and replace them with empowering ones that give you the confidence to become a masterful closer.
In this first module, he also covers how to create instant rapport with your prospect on both a conscious and unconscious level. He also explains the art of looping, which allows you to manage any objection your prospect might throw at you. It helps you build their sense of certainty in your product and yourself as a salesperson, and is the key to becoming a masterful closer.
Another important element of his training is how to structure the sales conversation. He teaches that it’s critical to ask the prospect questions to find out what problems they’re having and then provide them with solutions that are exactly what they need. Unskilled salespeople get sidetracked and end up wasting their time by going off on tangents or trying to answer objections that aren’t worth answering.
To make his training more accessible, he uses examples from his own experience and those of people he knows who have used the system. He also demonstrates how to deliver the script he teaches. This involves using tonality, adding emotion and staying on point. This is where the training really starts to hit its stride.
The sales script that Belfort teaches in his course is quite effective. The way he delivers it is where it becomes even more effective though. He’s able to use tonality to add emotion, keep the delivery natural and sound more confident and enthusiastic. He also explains that on the phone, tonality is 90% of your communication.
Overall, Jordan Belfort’s Straight Line Persuasion is an excellent program that provides a lot of value. It’s an extremely thorough sales training course that teaches you how to overcome any resistance from your prospects and close everyone who is closeable. Its techniques are practical and ethical, and it’s a great way to improve your selling skills and create a life of freedom and prosperity.
Module 2: Looping
Jordan Belfort’s Straight Line Persuasion system is a sales training program and strategy that shows you how to close every sale consciously. It breaks down the entire sales process into simple steps to teach you how to master your tonality and build rapport quickly. It also gives you the tools you need to become a master closer and ace each sale. The course program comes with a workbook and reinforcement flash cards to help you practice and reinforce your new skills.
The first step in the Straight Line Persuasion process is to establish a logical case for why your product is better than others on the market. This involves discussing the key features and benefits of your product. The goal is to make the client believe that your product will solve his specific problems and needs. Creating an airtight, logical case will make the client feel like he is getting the best deal out there and that you are the most trustworthy company in the business.
Once you have established a logical case for why your product will solve the client’s problem, it is time to move on to the emotional case. This includes showing the client how your product will change his life for the better and the positive impact it will have on his family. The goal is to make the client feel like he will be happier and more successful because of your product.
Throughout the sales process, you should use looping to build rapport with the client. This means asking the client questions and listening to his answers. During this stage, you should ask invasive questions and listen twice as much as you talk. The goal is to make the client think you are a trusted adviser and that your product will help him achieve his goals and dreams.
If you don’t have the ability to ask invasive questions and listen well, you won’t be able to make a sale. You should also avoid stalling the client. 90% of stalls are smoke screens and there is a reason the client is stalling. The solution is to deflect the stall with a disarming tone and refocus the conversation back on the straight line.
Module 3: Closing
Jordan Belfort is a former stockbroker who made millions before he was jailed for securities fraud, money laundering and stock market manipulation. He is now a sales trainer and has taught his “cutting edge” Straight Line Persuasion process to thousands of students over the last decade.
The Straight Line method involves creating absolute certainty in a prospect’s mind about three key things: the product, the salesperson and the company. This must be done on both a logical and an emotional level at the same time. Belfort claims this will increase sales dramatically and help you become the “top producer” in your industry.
Unlike the Challenger sale technique, which involves pushing the client toward a close, Belfort says the Straight Line approach is about elegance. It consists of carefully planned steps, including building rapport and gathering information, that go hand in hand with the closing process. Objections are not to be feared; they should be surfaced and used as a way to target your presentation.
Belfort’s closing strategy includes a powerful looping technique, which is designed to get you back on track in the event of an objection. This is accomplished by identifying what worries the client has and re-presenting the benefits of your product in a way that directly addresses those concerns.
In addition to this, Belfort explains how to use mirroring and tonality to build trust and create instant rapport. This is an important aspect of any sales strategy and, when done properly, can be highly effective.
Once you’ve established rapport and gathered information, you can move forward on the straight line, using a precise closing process. This includes asking for the sale, surfacing and answering objections, and using a “looping” technique to get back on track if your client becomes unnerved by the presentation.
Straight Line Persuasion comes with a full course program, which includes 10 audio files on CDs and an instruction manual that will guide you through the entire sales process. There are also bonus training videos that teach you how to master the inner game of wealth creation and a one-year mentorship program coached by Jordan himself. The package also includes reinforcement flash cards and a custom carrying case.
